Marketing

Every year, the Belgian Tourist Office in London publishes a marketing brochure, which I've written for them since 2006. It's distributed to the many British tour operators and other organisations seeking to attract more UK visitors to Brussels and Wallonia, the French-speaking southern half of Belgium.


The 2015 brochure previews the many spectacular events being planned for the summer to commemorate the 200th anniversary of Waterloo. The entire site is being transformed for the bicentennial events. It's an extraordinary place to visit. A two-hour walk through the fields where 40,000 soldiers died in a battle that lasted barely nine hours but swung bewilderingly back and forth left an indelible impression on me. Remarkably little has changed in 200 years, and many relics of the epoch-changing conflict can still be clearly seen.